Whole/Standard Life Insurance Definitions

The person(s) named in the policy to receive the whole or standard life insurance benefits upon the death of the insured.

Cash Value
The amount that is available in cash for a loan that may be available for withdrawal. This may reduce the death benefit and may increase the risk of lapse.

Face Amount
The amount stated on the face of the whole or standard life insurance policy that will be paid in case of death. It does not include additional amounts payable under accidental death or other special provisions.

The insurance company’s view of whether your insurable.

Insured or Insured Life
The person on whose life the whole or standard life insurance policy is issued.

Permanent Life Insurance
A form of life insurance that generally builds up a cash value, such as whole life.

Policy owner
The person who owns a whole or standard life insurance policy. This is usually the insured person, but it may also be a relative of the insured.

Payments to the insurance company to buy a policy and to keep it in force.

Term Insurance
Life insurance policy that does not build up cash value and where the premium normally increases as the insured gets older.

Whole Life Insurance
A basic type of permanent life insurance which can provide lifetime protection at a level premium. Premiums must generally be paid for as long as the policy is in force.


So safeguard your family’s financial security! Get your FREE standard life insurance quotes TODAY! (For the online form, click here). Use our on-line life insurance form and you will receive a response within one to two days from a licensed insurance professional in your area. (For our online form, click here).